Blue ocean strategy is based on time and again proven data rather than unproven theories. From theory to practice case solution, red oceans and blue oceans. Fair process is a key pillar of blue ocean strategy that is central to building execution into strategy. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. The blue ocean fair recording sheets blue ocean shift. It is built based on our strategy practices in the field with. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
Reviewing the blue ocean strategy university of twente student. The case of wikipedia xls file, making a blue ocean strategic move that discourages imitation. This blog article is a overview of some of the key points of the book by w. Implementing the blue ocean strategy is, simply put, a gargantuan task. Fair process may sound like a soft issue, but understanding its value is crucial for managers trying to adapt their companies to the demands of the knowledge.
The argument here is that in order to persuade key stakeholders to take part in blue ocean strategy you need to align engagement, explanation, and expectation the three es of a fair and transparent process. Achieved via the delivery of features that have a highest marginal benefit to customer needs. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Blue ocean strategy free download as powerpoint presentation. How to create uncontested market space and make the competition irrelevant, a book by professors w. The blue ocean strategy implementation selfdiagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational hurdles that exist in their organization and the effectiveness of past and future strategies to overcome them. The fourstep process is designed around the concepts and analytic tools of blue ocean strategy and fair process. Download unlimited powerpoint templates, charts and graphics for your presentations with our annual plan. Organizations must make fair process the modus operandi.
Piece of self is composed of a series of survey questions that give participants a practical tool for managers t. Tipping point leadership and fair process in action case solution, implementation of the blue ocean strategy. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process. Value innovation strategy competes in an uncontested market space. It calls for profiles for leaders that are tailored to the very different. In this article you will learn how to make your competition irrelevant and have sales and profit. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a.
The case of wikipedia blue ocean strategy implementation. The belief that blue ocean strategy is a theory of marketing and a niche strategy. Pdf assemblages are the actors, artefacts or practices that are. It develops mental horizons and helps in recognizing the opportunities. Blue ocean strategy is a book published in 2005 and written by w. Because a blue ocean strategy perforce represents a departure from the status quo, this chapter shows how fair process facilitates both strategy making and.
The belief that blue ocean strategy is the same as innovation. This article explains what the blue ocean strategy is and how it can become a game changer for businesses stuck in stagnating markets. Most companies focus on how to overcome the competition in existing. Blue ocean strategy ppt free download as powerpoint presentation. Blue ocean leadership is designed to be applied across the three distinct management levels. Blue ocean strategy including examples and pdf download. Tipping point leadership and fair process in action introduction blue ocean strategy was developed by w.
The market universe is composed of two types of oceans. Blue ocean strategy enables a fundamental transformation in mindset. Blue ocean strategy and its implications for businesses. It is based on the three e principles of engagement, explanation and expectation clarity. Because a blue ocean strategy perforce represents a departure from the status quo, fair process is required to facilitate both strategy making and execution by mobilizing people for the voluntary cooperation needed to execute blue ocean strategy. How is blue ocean strategy different from a classic differentiation strategy or a low cost strategy. Managing in the knowledge economy and tipping point.
The blue ocean strategy implementation scenario case offers a set of. The summit, which was launched in 2009, breaks down bureaucratic silos through fair process, and is. See renee mauborgne is a professor of strategy and management at insead and codirector of the insead blue ocean strategy. How to create uncontested market space and make the competition irrelevant, w.
Blue ocean strategy how to create uncontested market. How to create uncontested market space and make the competition irrelevant, a. National blue ocean shift nbos is formulated and executed through the nbos summit, a unique and dynamic national strategy platform which brings together ministries, agencies, all levels of government and the private sector on a voluntary basis. Blue ocean strategy is a powerful framework for finding new business opportunities. He has developed and taught courses on a variety of subjects including. Blue ocean strategy how to create uncontested market space and make the competition irrelevant boston. Get the main points of blue ocean strategy with shortform book summaries. Now consider the inverse of fair process, where decisions are made behind closed doors. In executing a blue ocean strategy, how can a company overcome various organizational hurdles and build trust and commitment among people who work for or with the company. Performativity, assemblage, blue ocean strategy, process model. How to create uncontested market space and make competition irrelevant by w. Blue ocean strategy strategic management innovation. The blue ocean strategy offers users a framework for creating uncontested. The most detailed book summary of blue ocean strategy by w.
These competitors may possess a competitive advantage driven by cost, differentiation, or niche market strategies. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. Compared with red ocean strategy, blue ocean strategy represents a significant departure from the status quo. The blue ocean strategy implementation scenario case offers a set of interactive group scenarios which are designed to deepen the participants understanding of blue ocean strategy implementation principles. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. The key theme in this article is that when businesses are faced with a choice of battling competition in saturated markets or creating an entirely new market. His teaching and consultancy focuses on innovation and change. The misconception that blue ocean strategy is a lowcost strategy that focuses on low pricing.
Tipping point leadership and fair process in action. Learn the concepts of tipping point leadership and fair process that ensure effective execution of blue ocean strategy. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. Achieving fair process ensures that workers will trust and. But many companies have done their homework and succeeded thanks to this strategy. Red ocean strategy break the value cost trade off align the whole system of a firms activities with its strategic choice of differentiation and low cost make the valuecost trade off align the whole system of a firms activities with. When fair process is exercised in the strategy making process, people trust that a level playing field exists. The case of wikipedia case analysis, making a blue ocean strategic move that discourages imitation. This article uses examples from the real world to discuss the specifics of the blue ocean strategy. It is based on the three e principles of engagement. Value innovation and blue ocean strategy frameworks.
The book suggests that any implementation should engage employees in strategic decisions that affect. Blue ocean, clarity, engagement, expectation, explanation, fair, process, strategy, tool template tags. They observed that companies tend to engage in headtohead competition in search of sustained profitable growth. Lecture on tipping point leadership and fair process in action blue ocean strategy implementation selfdiagnostic. Making a blue ocean strategic move that discourages imitation. Fair process builds execution into strategy by creating peoples buyin up front. But its not always clear how to create a blue ocean strategy for yourself. Summary capter 1 4 of blue ocean strategy by lauri di. Without fair process it will be hard to implement a strategy. Blue ocean strategy helps you to execute business strategies stepbystep to create market space where your companys. Blue ocean strategy tends to focus on value innovation. Pdf harvard business school press blue ocean strategy rajeh. How to create uncontested market space and make the. Making a blue ocean strategic move that discourages.
Strategizeblue provides keynote presentations, training seminars and workshops, business strategies, consulting services at low cost. Complete list of teaching materials update nov 2019. The case of wikipedia case study solution, making a blue ocean strategic move that discourages imitation. New generation of management gurus announced thinkers50,united kingdom at thinkers50 we believe there is nothing so practical as a great idea, and the concepts and tools developed by kim and mauborgne have been utilized throughout the world, says thinkers50 cofounder stuart crainer. A red ocean is a saturated market with industry competitors. Pdf blue ocean strategy how to create uncontested market. A fair process will lead to emotional recognition, trust, commitment. Blue ocean strategy formulation the four principles of. Blue ocean strategy powerpoint templates present better. The result of the competition is destruction, which draws the analogy of red blood in. The belief that blue ocean strategy sees competition as bad when in fact it can be good for. It is based on practical approaches that have proven results during live market executions.
Their value innovation and fair process articles were selected. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean strategy implementation self diagnostic. Blue ocean strategy chapter 14 the four action framework chapter two.
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